Fundraising is often a highly competitive activity. Trusts and Foundations have to make choices where they will make grants. Businesses often make their charity partnership selection processes ultra-competitive. And, in a wider UK economy which is just about keeping its head above the recession water line, we’re often competing for dwindling disposable income as donations from individuals.
But there is an area of fundraising in which charities have long had success by coming together, and that is the concept of Payroll Giving Consortia.
I’ve been very pleased to work with colleagues at the Action for Mental Health consortium for the last couple of years, helping to coordinate with our brilliant Professional Fundraising Organisations (PFOs) in raising long-term support for the member charities; Bipolar UK, Rethink, and Together for Mental Wellbeing.
In working with their communities to provide help, advice, support and practical solutions to the pressing needs of people with sometimes severe mental health challenges, the three charities do incredible work. By coming together as part of a consortium the members have been able to offer employees the chance to give tax efficiently, directly from their pay, and support not just one, but three great organisations, simultaneously.
This ‘added value’ is a key part of the attraction for the donor I believe, particularly at a time when people are becoming increasingly aware of the importance of maintaining a good equilibrium in their mental as well as their physical health.
So, this February, during Payroll Giving Month, let’s celebrate collaboration!
joelvoyseyfundraising.uk 